A Cumulus Station Actually Trying to Lose Listeners
Did you ever hear of a radio station that was actually trying to lose listeners?
I’m going to tell you about a major market Cumulus station that is running promos to get listeners to stop listening to one radio program and tune in to another station that are both owned by them.
And in the same daypart – even!
And, I promise you, you will not believe what the two shows are.
Guess what Uncle Lew is up to now.
If you are a subscriber, thank you for joining our group. You’re just a quick click away from unlocking one of the most devious tactics that threaten to drive listeners away from one of their own stations.
If you’ve been thinking about subscribing and would like to access this story, our industry has changed a lot and the way you now get intelligence has also changed so welcome to our group. Let me tell you what questions will be answered:
1. What is going on in this major market where Cumulus owns two stations and is actually running on-air promos to get listeners to tune out. Incredible, you say? Here’s how they are doing it.
2. Why would anyone ever want to demoralize a staff to siphon listeners from one station to the other almost as if the one – a big and proud Citadel station – didn’t matter. I’ll tell you the station and Dickey’s apparent reason.
3. What the perceived value is for trashing your own programming on one station while building it up on another. Cumulus is dead serious about it.
4. What their competitor ought to do once the ratings come out to embarrass Cumulus with advertisers – if it is possible to embarrass Cumulus.
5. Don’t dismiss this as Lew being Lew where the owner actually tries to drive their audience away from one station to the other because it may come to a market near you and I’ve got a strategy to hang them with it.
The answers begin here.
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Beyond Facebook
What’s not to like about Facebook.
A $100 billion social networking empire that in eight years has changed the way people connect.
Nothing – if Facebook is used as the tool that it is – to gather people up for your new social network of the future.
The challenge that Facebook faces is that one size doesn’t fit all.
Here is a look at social networking 2.0 – the one you should jump into now.
If you are a subscriber, thank you for joining our group. You’re a quick click away from unlocking six ways social networking will radically move away from the Facebook model.
If you’ve been thinking about subscribing and would like to access this story, our industry has changed a lot and the way you now get intelligence has also changed so welcome to our group. Let me tell you what questions will be answered:
1. What will the replacement to Facebook look like – and will Facebook, Twitter and the other existing social networks have any part in it?
2. How the mission of social networking is about to change and you don’t want to be on the wrong side of it – especially in the media business.
3. Why users will not voluntarily use social networking sites in the future? There will have to be something more – much more. I’ll tell you what it is.
4. Why social networks will go from anyone-can-join to a much more exclusive club and there are ways to make money from it. In other words, you, your brand or group can be Facebook and keep all the money.
5. Why you’ll have to throw all the current advertising models away if you take my advice and build your own social network. But what to do? Here’s a great idea.
The answers begin here.
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Donna Summer
An appreciation of Donna Summer that goes beyond disco.
Why she was bigger than the genre that helped to take down Top 40 radio.
If you are a subscriber, thank you for joining our group. Just click through and unlock the story of how Donna Summer’s fame was tied so closely to the demise of a radio format.
If you’ve been thinking about subscribing and would like to access this story, this is a piece you’ll want to weigh in on so welcome to our group. Let me tell you what questions will be answered:
1. How disco killed the biggest Top 40 radio station in the country back in the Donna Summer days.
2. What had even more effect on killing off Top 40 radio in the day than Donna Summer and disco?
3. Why Donna Summer belongs in the group of musical icons who transcended one musical genre and went on to distinguish herself in another.
4. How radio responded to her death yesterday compared to the recent loss of Whitney Houston. Some interesting changes. Wait until you hear what print publications did – and I’m not talking about online, either. You won’t believe what they did to jump on the story.
5. What made a New York City radio station in the 70’s take to programming one disco record at the start of each quarter hour all day and night?
The answers begin here.
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