Susan G. Komen & Social Media

What if Merlin Media’s Randy Michaels actually used social media the way the protestors who stopped the Komen Foundation from pulling their Planned Parenthood grant.

He can and you can, too.

But it requires change – using Twitter and Facebook as strategic tools and you as the social network.

Here’s how.

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1.  The key strategic element – the one that is absolutely necessary for viral promotion – and how to unleash it.

2.  How you can organize anybody through social media – with an example of how Randy’s Merlin Media should be doing this to rally future listeners to his all-news stations.

3.  Once you attract a firestorm of support, do this to keep them engaged. 

4.  The biggest mistake most media companies make when using Twitter and Facebook.  Cure it right here.

5.  How Merlin Media should have attacked CBS using social media with all the details Randy missed.

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Just two days until my February 9^th Media Solutions Lab – I’m getting excited.  A full day of strategic media information and a next day Big Ideas Breakfast with 99 Ideas to take home and implement.  Count them!

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