Radio's Broken Word Format

Spoken word is not the salvation of FM.

Even Randy Michaels can’t make it work.

Only the radio brands that have paid attention and protected their flanks will survive the future.

But here are 5 formats that I’m saying will work on radio.

First one in – wins.

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1.  No format radio.  I’ve got the blueprint for how to do it and where the cash streams come flowing in.

2.  Music discovery.  You won’t do regular hit radio even if PPM blesses it once you hear this version of the hit music station listeners will crave.

3.  Daypart radio.  How to build one 4-6 hour station with great local content and then what to do with it that keeps costs so low even Lew Dickey would love it.  Okay, I’m lying about the Lew Dickey part.  The rest – all true.

4.  Radio as a mobile online sampler.  You’ve never heard this idea.  If you’ve got an open mind you can beat your competition to it.  Radio’s future right here.

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