Radio's Bold Predictions From My Conference Today

I am conducting my Third Annual briefing to the media industry on the emerging trends for the year ahead.

There are two big major things I see happening that I want to share with those of you who couldn’t make this year’s event because you are a valued member of our group.

The two big things involve new delivery systems and the new forms of content you will likely have to create.

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1.  How a radio station or even an ex-radio personality can use Siri, Apple’s talking mobile phone, to connect their content to fans in seconds without having to type anything.  No towers or transmitters are needed.

2.  What is “content dumping” – this is a term I have coined for what you will be doing in the future if you plan to be around for it.  You can bet on it.  Why not get out ahead?

3.  How to make the listener talk to the “radio” and access content instead of having radio play content for them. 

4.  An example of how personalities, news stations, even djs will be connected with fans by Siri in the car.  This is bigger than a remote control – and as you’ll see, better.

5.  How you will have to create content dumps instead of 4-hour long shows.  I’ll describe it.

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The next Media Solutions Lab is January 30-31, 2013 at The Phoenician in Scottsdale.  Save the date right now.  Make plans to attend.  Get the lowest rates.

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