Radio says it has 14.6 billion monthly listening hours – a stat it specially compiled to counter Pandora’s growing 125 million subscriber base.

Spin is not the answer.  Radio is picking the wrong fight with Pandora.

To slow Pandora’s growth into local markets, here is what radio must do.

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If you’ve been thinking about subscribing and would like to access this story, let me tell you what you will get.

1.  Pandora has an Achilles heel – and it’s not what the radio industry is targeting.  Here is the Pandora weakness that every station can exploit.

2.  How does radio ever begin to compete with a popular customizable music service when it has to use a 30 record playlist.  There is an easy way, but most stations aren’t doing it – yet.

3.  Radio’s biggest advantage over Pandora and the growing list of Pandora imitators – no one else can do what I am about to tell you, but radio. 

4.  The one thing radio can do to make the next generation put their mobile devices down and turn up the radio. 

5.  What happens if the radio industry doesn’t start taking Pandora seriously – then what?

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Join me at my February 9^th Media Solutions Lab in less than 2 weeks.  You’ll come away with enough useful intelligence and strategic information to make your year and make the time spent worthwhile.  Reserve your seat here.

It is not the end of life if you are consistently hit with problems.  It is life.  Read the 5-step action plan for combating adversity in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” – Read it now for under $9.99 here.

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Stop everything!

Go to your Outlook, iCal or calendar and mark off Wednesday January 30 and Thursday, January 31, 2013 so you can be part of my Fourth Annual Media Solutions Lab at The Phoenician in Scottsdale, AZ.

Block it out – and make plans to attend.

Next year’s teaching event will focus on the emerging trends for the year ahead plus the challenges you will want to prepare for and opportunities you will want to jump on to give you the edge.

And, as always, this is an interactive seminar with lots of take home pay.

Step one is to reserve January 30-31, 2013.

If you want special discounted rates for pre-registering, now you can call (480) 998-9898 and ask for Cheryl. 

New Age executives attend the 2013 Media Solutions Lab. 

This book is about how some people succeed and others fail when life throws them a curve ball. 

It contains example after example of folks who overcame odds by doing something proactive.

That's why two of the best chapters are on jealousy and shame.  Jealousy kills relationships and careers and shame kills self-esteem.  We face no shortage of both in life.  There is a better way not to fall victim.

S#@t happens as the saying goes, but good things happen as well.  

They don't come from winning the lottery or necessarily getting your way.  You grasp success from the jaws of defeat.  Steve Jobs had his company stolen away from him by the man he put in charge to run Apple and then by taking a circuitous route, returned to put in perhaps his most productive years with iPod, iPhone, iMac, iPad and iTunes.  

The media industry is one big bag of bad luck these days, so you will want to gain a new appreciation for taking bad breaks and making good outcomes.

That's what this book is all about.

Under $9.99 in print or immediate download.

Buy "Out of Bad Comes Good -- The Advantages of Disadvantages" here.