Merlin's Answer to CBS: Power Pig FM News

By Jerry Del Colliano

The ratings are out and Merlin’s all-news WEMP in New York needs a defibrillator to bring it back to life -- a 0.5 share (same as before) for 30th place overall.

Things are not that much better for FM News in Chicago which still hasn’t gotten anywhere near a 1.

And Merlin Philadelphia is getting ready to fire up against CBS very soon.

What will Randy Michaels’ Merlin Media do now? 

Here’s the latest plan.

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1.  How Randy Michaels will do Power Pig on FM News.  Seriously.

2.  The new hot clock that Randy thinks will drain off enough CBS all-news listeners to make Merlin competitive at last.  Wait until you see what’s coming.

3.  Randy Michaels taking a page out of Jerry Lee’s B-101 Philadelphia book – as incredible as it may seem.

4.  Randy’s best strategic move against CBS in both New York and Chicago.

5.  PREDICTIONS about the best share possible up against CBS.  Will Power Pig tactics work in all-news?  Next format and when if it doesn’t.

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