Merlin Reloading For Its Next Attack On CBS

There is growing evidence that Merlin Media head Randy Michaels is plotting the second launch of his failed Merlin Media news stations.

Key people are following former COO Walter Sabo out the door and Michaels is surrounding himself with familiar faces who understand what he does.

The second foray against CBS is about to begin.

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1.  The new go-to person for Randy Michaels now that he has forced Walter Sabo out.  And it’s not John Gehron.

2.  How Merlin hopes to develop a flagship station and replicate it in other markets.  And no, that flagship station will not be in New York.

3.  Don’t bet that Merlin sticks with its all-news imitation of 1010 WINS.  Here’s a better bet.

4.  The gaping hole in Merlin’s model that won’t get fixed even if the ratings go up.

5. Randy isn’t going to buy another big market station next, right?

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