Mandatory changes are weeks away from going into effect.

Changes that will pave the way for even more cutbacks of live talent, especially on morning shows.

With this, Clear Channel will be well on its way to running its prized radio stations on nothing but spit.

Here’s what’s about to happen next.

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1.  The big bang – how Clear Channel will expand getting rid of morning talent to pocket the savings. 

2.  The new systems that will enable a cheap morning show to replace live and local personalities.

3.  What the new Programming czar is mandating on local music choice and local content.

4.  The new rules for local operation of automated stations – the future for more Clear Channel medium and small markets as well as an aid in reducing major market costs.

5.  How they hired what staffers call a “trained monkey” to make all of these new changes work and what they are paying this person to help them fire more people.

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Join me at my February 9^th Media Solutions Lab in Scottsdale, AZ.  More useful ideas in one day than you are likely to gather in an entire year.  Topics like:  the missing link to make radio work on the mobile Internet; the most important skills you need to come away with for 2012; how Apple will revolutionize radio in the year ahead (and it’s scary); radio as a growth business as advertisers demand digital and on-air listening erodes; the new local; the most endangered format and the one that you should be doing in all genres (we will brainstorm it together); the end of social networking as we know it and what will replace it.  And more.  Be there.

Here’s what got me through that $100 million dollar lawsuit with Clear Channel and why the Evil Empire lost.  The principles are in my new book “Out of Bad Comes Good – The Advantages of Disadvantages” at bookstores, Amazon.com or download it now on your Kindle, Nook or iPad, under $9.99 here.

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Stop everything!

Go to your Outlook, iCal or calendar and mark off Wednesday January 30 and Thursday, January 31, 2013 so you can be part of my Fourth Annual Media Solutions Lab at The Phoenician in Scottsdale, AZ.

Block it out – and make plans to attend.

Next year’s teaching event will focus on the emerging trends for the year ahead plus the challenges you will want to prepare for and opportunities you will want to jump on to give you the edge.

And, as always, this is an interactive seminar with lots of take home pay.

Step one is to reserve January 30-31, 2013.

If you want special discounted rates for pre-registering, now you can call (480) 998-9898 and ask for Cheryl. 

New Age executives attend the 2013 Media Solutions Lab. 

This book is about how some people succeed and others fail when life throws them a curve ball. 

It contains example after example of folks who overcame odds by doing something proactive.

That's why two of the best chapters are on jealousy and shame.  Jealousy kills relationships and careers and shame kills self-esteem.  We face no shortage of both in life.  There is a better way not to fall victim.

S#@t happens as the saying goes, but good things happen as well.  

They don't come from winning the lottery or necessarily getting your way.  You grasp success from the jaws of defeat.  Steve Jobs had his company stolen away from him by the man he put in charge to run Apple and then by taking a circuitous route, returned to put in perhaps his most productive years with iPod, iPhone, iMac, iPad and iTunes.  

The media industry is one big bag of bad luck these days, so you will want to gain a new appreciation for taking bad breaks and making good outcomes.

That's what this book is all about.

Under $9.99 in print or immediate download.

Buy "Out of Bad Comes Good -- The Advantages of Disadvantages" here.