Madonna & the Clear Channel Super Bowl

Bob Pittman pulled off another one of his corporate partnerships Sunday when Madonna and Clear Channel entertained during the Super Bowl that the Eagles did not play in.

You’ll see Pittman doing more of these partnerships so I got to thinking if I competed against Clear Channel, I’d wipe them all over the floor because of their failed strategy on music and radio.

Here are 5 specific things I’d do and I suggest you consider if you want to hang corporate radio on their own bad decisions.

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1.  A radically different approach to music playlists – force corporate radio to look and sound even worse than it sounds.  After all, the Madonna single that got all that publicity may not be a hit.

2.  The social media network I would start aimed at corporate radio, which would hamstring them on the air as well.

3.  How to answer the big corporation that can do two Las Vegas concerts every year with the biggest names.  Clear Channel would never think of this response.

4.  What you ought to do tonight at 12 midnight and every night from now on.  It will start buzz and give you music cred that corporate radio cannot earn.

5.  I would do this Bain Capital promotion on-air and show your listeners you not only have a sense of humor but you are as cool as Barack Obama singing Al Green.

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