Huckabee as the New Rush Limbaugh

Cumulus is spitting in the face of Clear Channel now.

Lew Dickey is pulling Rush Limbaugh off his air no matter how good the ratings and revenue to save more money.

And now Bob Pittman is stuck with a talker who is used to getting paid licensing fees just to be on the air.

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1.  The real strategy behind Cumulus replacing the highly rated Limbaugh with the lower rated Huckabee.

2.  What happens if the ratings decline once Limbaugh is off.

3.  The new model we’re now seeing at Cumulus inspired by the people who will help them buy one or more of these three radio groups I am about to name.

4.  Clear Channel’s dilemma.  Cumulus pulling Limbaugh isn’t just a programming change, it upsets the kind of money Clear Channel can get for its expensive talk star.  Here are the gory details.

5.  Guess who may turn out to be the big winner.  Not Rush.  Not Huckabee.  You’ll never guess.

6.  What both Cumulus and Clear Channel can’t see coming directly at them from left field.  But you will and you may want to use it to your advantage.

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