How Radio Should Have Handled Whitney

When Whitney Houston died the other day, I told you in graphic terms what didn’t work about radio’s lack of response.

Now, I’m going to offer what works.

On-air.  Digital.  And social networking.

It’s not too late.  She’s being buried Saturday and there will be a next time so be ready.  Steal these 10 strategies now.

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1.  Rule #1 – get this right and you’re off and running.  Blow it and everything else you do doesn’t really matter.  Did you do this right last Saturday?

2.  The single, coolest and impressive thing a radio station can do when their audience loses a huge artist.  And virtually no station does it – until you do.  A complete playbook.

3.  What to do on-air – day of a big event and in the days after.  Don’t think you know what today’s listeners really want.  Look here first.

4.  Best new ways to connect with the audience.

5.  A new, better way to use Facebook and Twitter.

6.  A new social networking service I highly recommend you embrace – you’ll thank me.

7.  Some very cool things your station can do to win the hearts of fans and future fans but even read this if you don’t have the guts, because you’ll need them.

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