Digital Radio Is a Fraud

The radio industry says that digital is up 15% while radio revenues are up 1%.

Huh!

And what is their definition of digital?

Radio, the industry that sat out the Internet revolution and lost an entire generation of future listeners to file sharing and mobile devices is flirting with danger again.

This article tells you why and names four things you can do right now to get real about digital content developed by radio and/or radio people.

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1.  The four big digital hot buttons – Siri, content dumping, you as the new social network not Twitter or Facebook and setting up shop with listener’s credit cards. No one in radio is focusing on this – here’s how you can.

2.  The medium ad agency buyers prefer after they buy spot TV.  You won’t believe it but a new study that I will quote says it is so.

3.  The real digital strategies of radio groups – even good ones – and why they aren’t ready for prime time.

4.  The big radio group that is known to require sellers to make their digital numbers even if they take drain money from radio buys.

5.  Four radio groups that have a reputation for not giving away streaming as value added to a radio buy.  You’re going to want to sit down for this intelligence.

6.  Why individuals or startups can jump on the four digital hot buttons today and get way out ahead of radio if they want to pursue a real hot growth business.

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