Clear Channel has been caught red handed enticing advertisers to buy digital ads at the expense of their radio spend.

New evidence indicates media buyers are being lured to purchase digital as Clear Channel sellers are being forced to be “illusionists” by cutting the radio price and allocating it to create a phantom digital buy.

This is major.

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1.  An actual large market and stations by call letters where Clear Channel is robbing radio to pay digital – there are others, many others.

2.  Which major competitors are not stooping to create a digital buy by discounting the advertiser’s radio spend.  You’ll be surprised!

3.  What the overall radio rate looks like once the digital buy is created.

4.  I’ve seen and analyzed some actual invoices and I will share the way that Clear Channel pulls off the phantom digital buy. 

5.  A media buyer on how widespread this practice is becoming so you can counteract it before it gets to your market.

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