January 2011 Media Solutions Lab
The year ahead promises to be the most challenging and potentially rewarding ever in the music media industry.
But there are many changes that loom. New technologies emerging. Consumers are altering their traditional media habits to conform with shorter attention spans and a desire to be in control of on-demand content.
Advertisers have already crossed over to new media. It is a rare radio market where new media doesn't share a radio buy.
It will literally be impossible to deal with the changes ahead in the next 12 months if you don't isolate and analyze the emerging trends in advance.
Jerry Del Colliano's one-day executive program -- Thursday, January 27, 2011 at The Phoenician Hotel in Scottsdale, Arizona --- provides necessary strategies for navigating the divide between traditional and new media.
Jerry employs his experience as a professor at the University of Southern California to offer a unique "lab" format about radio, television, the various faces of publishing, new media, the burgeoning mobile Internet, video, social networking and the music industry because now more than ever these elements will be interrelated.
It is interactive -- no long lectures or speeches. Jerry's motto is "the teacher and the taught together do the teaching".
You will come away inspired and energized -- better equipped to be a problem solver, communicator, strategist and effective leader as you work with new technology, new consumers and a new generation.
The Media Solutions Lab will show you the future and how to acquire the necessary skills to attain ambitious new goals. This innovative program received a 92% approval rating from those attending last year's event.
Curriculum
The program addresses four major themes: the sociology of technology, consumer behavior, sales and business models and effective management in the new age of media.
From filesharing to YouTube, iPads to social networking, your audience has more choices than ever before for entertainment and information. The ability to build audiences that generate new business is a major challenge for media companies today.
Interactive Format
You'll have face time with Jerry Del Colliano, a recognized expert on traditional and new media.
In the morning, you'll hear the emerging trends you will want to track in 2011. Interrupt, ask questions, make comments. This is hands on.
Afternoon Brainstorming Labs generate solutions to media problems and take advantage of opportunities. Choose the lab that best helps you accomplish your goals. Work with others on a challenge or opportunity in that area. Each Brainstorming Lab will report back to the entire group at the end of the day so we all benefit from shared new ideas, concepts and solutions.
Who Should Attend
Individuals who work in radio, television, publishing, the music industry, new media, social networking or mobile content who want to see the future better and enhance their core skills to achieve outstanding results.
Where and When
The Phoenician in Scottsdale, Arizona Thursday January 27, 2011.
Registration
Sign up now at $695 per person and save $100 off the regular $795 price. Registration includes tuition for the full days conference, labs, continental breakfast, lunch and all breaks. This interactive Media Solutions Lab will not be available as a stream -- only in person.
What We Will Cover
Here is a developing lineup of content that will be covered during our day together at this year's Media Solutions Lab:
Emerging Media Trends for 2011
Jerry's forecast complete with cautions and opportunities. An on-target countdown of the 10 things that should be in your sights in the year ahead. Hear them, discuss them and leave with them so you have a leg up on the future.
What's Next From Apple
A new publishing platform? A cloud-based music discovery service that could have a major impact on music radio? A video breakthrough? Jerry predicted the iPad 18 months before it was announced. This year he'll tell you what's in the Apple pipeline that will upset or enhance mobile content. And start thinking about ways to protect your existing business and/or start a new one.
3 Ways To Make Radio A Growth Business Again
The blueprint for the best terrestrial content along with different programming designed for mobile Internet devices. One major radio group is deriving almost ten percent of its annual revenue from new media projects. We'll look at the prospect for streaming audio, video, news and information. Avoid costly mistakes at a time when new technology is changing consumer behavior.
The Boom Ahead for Radio Personalities
That's right! Fired and underemployed radio djs and personalities replaced by syndication and voice tracking will be the hot commodity in the year ahead. Jerry sees smart radio stations being forced to hire back morning personalities (it's actually starting to happen now), but the real boom for creative air talent is in new media. He will tell all.
The New Record Label Is No Record Label
Artists are circumventing record labels and going directly to the consumer through YouTube and video. Is there a business there? What the labels cannot and will not do that could play into the hands of digital music entrepreneurs. Is it now possible to circumvent radio for airplay? The devastating effects of new radio royalty taxes on an artists chances of getting exposure from radio in the future. How to monetize change in the music industry. Answer even half of these questions and you're way ahead.
Streaming: The Music Royalty Problem
How to deal with draconian fees for streamers, confusing standards for podcasters and alternatives to winding up with the record labels as your 50% partner as they in effect are with the most successful streaming service ever -- Pandora. A game plan will be offered. Is there a way around burdensome streaming fees? Is streaming still a viable business or is there something else that cooperates with shorter attention spans?
Tracking New Competitors
Mobile content, iPad "broadcasting", the "cloud", Twitter as a first-alert news source, social networking entrepreneurs, hyperlink publishers and mobile zip code businesses. Pandora as
a local radio broadcaster and more. It's the Eleventh Hour, do you know where your next digital age competitor is coming from? You will.
Growth Opportunity: Hyperlocal Sites
Ordinary people are growing Internet media businesses in hyperlocal news -- successfully competing with print, radio and TV. Put this on your radar because most broadcasters don't yet see it. Learn how media companies can start small and earn big. Also, a blueprint for media entrepreneurs aching to get into a hot up-and-coming field.
Creating Media Content for 40 Million New iPads
Jerry had to update the iPad figure from 21 million to 40 million based on new projections for industry analysts. That is, one year from the date of our meeting, analysts expect 40 million iPads literally in the hands of consumers. But the iPad is not radio or television or for that matter a website. New approaches to content will be necessary. See the future of mobile content on iPads and jump on it early. Avoid the problems. Mobile networks are straining from the heavy traffic caused by app consumption. Monetization may be different than website commerce. We'll lay out the future and talk strategy so you can take best advantage of the tower and transmitter of the future -- the iPad.
Free Vs. Paid -- Paid Content Is Coming
Freemium is no longer the only choice. The new rules about charging for content and the mounting evidence that consumers will pay for it -- even on the free Internet. Now there is a new option for digital age entrepreneurs. In fact, there are 3 viable choices as you will hear. But the paid option has a lot of pitfalls. See a different view of how paid content can work for your venture.
How to Monetize the Mobile Internet
If so many consumers are flocking to apps, phones and websites, why is it still so hard to make money? Jerry will show you how the consumer is actually telling you what they want and it is often contrary to what media executives think they want. Apple has a monopoly on cool consumer electronic devices and aggregating content (apps, music) for a profit. But creating content is still your game.
Social Networking Trends: Next After Facebook and Twitter
With 60-somethings now the fastest growth group for Facebook, what will trendsetting youth turn to next to satisfy their desire to be connected? Jerry believes big international social networks like Facebook have peaked. What he sees next for social networking is smaller, local networks and he will tell you about the one he started.
Q&A With Jerry On What's Ahead
Face time where you ask the questions that bring the entire day in focus for you.
Brainstorming Labs (Afternoon Sessions)
After a break for the complimentary Phoenician lunch, you will have a chance to decide which of the many Brainstorming Labs you would like to attend. Work in a smaller group with an accomplished media figure leading a brainstorming lab to unlock a future media opportunity.
You will contribute to potential solutions and your facilitator will share your group work with the assembled conference audience to end our day. Great for new ideas and becoming more skilled at the creative process of brainstorming.
Brainstorming Labs will be added right up until the conference. Here is a sampling:
Music Lab: Brainstorm a More Equitable Royalty Deal
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Facilitator: John Simson, Former Executive Director, SoundExchange
Brainstorm with the SoundExchange executive who paved the way for the present streaming royalty rate that some say has acted as a disincentive to online ventures. Your lab's goal will be to come up with an effective way to deal with these music expenses so as to encourage new media ventures.
Radio Lab: Invent the Digital Station of the Future
Facilitator: Jim Farley, VP/News & Programming, WTOP, Washington, D.C.
WTOP is #2 in revenue nationwide although Washington is market #8. Farley achieved it in part due to skillful growth of digital and interactive programming. Lab members will work with Jim to invent the digital station of the future utilizing social networking, video, mobile platforms, streaming and hyperlocal news gathering.
Innovation Lab: Creating Content for the iPad
Facilitator: Lee Abrams, recently Tribune and XM Innovation Director
Lab members will work with Lee to create a new content format for the iPad. What to do with it. How radio and music people can take advantage of it and new ways to creatively make money from 40 million iPads in the hands of consumers.
Hyperlocal Media Lab: Designing Local News Sites
Facilitator: Chris Satullo, WHYY, Philadelphia, Executive Director of News and Civic Dialogue
Conjure up models for hyperlocal media sites as an adjunct to existing broadcast properties or as standalone new media businesses. Brainstorm with someone who has been there and is doing that.
Reviews
Last year many of the attendees took what they learned and put it to work in their jobs or in starting new entrepreneurial businesses. A sampling of comments:
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"This was an inspirational day. Please do it again. I'd be interested in a young panel of some kind"* * *
"Opened eyes of opportunity"
* * *
"Focused on possibilities and successful outcomes"
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"(I liked) the sense of confidence about my own future that the brainstorming sessions engendered"
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"I am going away with many ideas for my new business. Thank you for the great learning environment"
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"I love doing a one-day very focused lab --
it was perfect and quite inspiring with the energy in the room"* * *
"I took away things I will monetize tomorrow"* * *
"This is what I needed to re-energize for 2010"* * *
"I felt the group had excellent ideas and a unique perspective that built on others' opinions"
How to Register for the 2011 Media Solutions Lab
1. To reserve your seat, click here.
2. Book Your Hotel
Option 1 -- Stay On-Site at the Phoenician
To stay on-site at The Phoenician, call (800) 888-8234 mention Media Solutions Lab or Jerry Del Colliano's event. There is a special $300/per night Media Solutions Lab hotel rate for "early bird" registrations. Special rate applies if you arrive in advance of the event or stay on to enjoy the sunny weather after.
Option 2 -- Stay Nearby
For a variety of other nearby hotel choices, click here.
ATTENTION SPONSORS: Jerry Del Colliano's Media Solutions Lab does not take or solicit advertising, sponsorships or conference content. If you want to do something nice for your clients and employees, pay their tuition to the 2011 Media Solutions Lab. Special group rates apply. Meeting rooms available. Contact Jerry at jdelcolliano@earthlink.net or (480) 998-9898.
